1. Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, usually in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket.
2. refeshing a outdated corporate image
3. reworking a companies image to target a new demographic
4. adding more services to an established business
5. comapre and contrast with same market competitors and moving in a new direction
6. changing the name of a company to either portray thier existing image or create a totally new one.
7. a very calculated change in name or image
8. sometimes subtlely changed as to no alienate loyal customers
9. used to reintroduce a product or service that may have become stale or inaffective
10. clean slate
i define rebranding as a all encompasing "do over". comapanies can keep changinf thier image until they get it right or if they need to change with the times
1. the use of biodegradable packaging
2. the use of non corosive chemicals in the production process
3. creating new and eco friendly paper alternatives
4. the use of soy-based inks for printing
5. a move towards sleeker, less bulky and wasteful packaging
1. renourish - renourish is a resource for the graphic design industry. When green design is usually discussed, most people think of buildings, products or even cars, but what about packaging? Shouldn't magazines, business cards, brochures and websites be green? At renourish, we're helping to start the conversation on green graphic design by providing defintions, tips, and links to sustainable resources designers can use to make their work a little greener.
2. design can change - a graphic design initiative to inform designers how they can become more "green" and change the effects thier industry has on the enviroment.
3. lovely as a tree - another site dedicated to informing the graphic design industry of paper and printing options
4. recycle now - a recycle information site that talks about package waste and new ideas in minimal waste packaging.
5. redesign - a company that holds design-based siminars and classes to teach businesses how to live and design more eco-friendly
6. The AIGA Center for Sustainable Design is dedicated to providing designers with a wide range of information regarding sustainable business practice. Through case studies, interviews, resources and discourse, this site will encourage and support designers as they incorporate sustainable thinking into their professional lives.
here are some picture of the shop as it is now. we are expecting some new neon for the front window any day. i will post a picture of it this weekend.
